Kata Kunci
kegunaan dari aplikasi
kepuasan
ukuran investasi
kualitas alternatif yang tersedia
komitmen
niat pemakaian yang berkelanjutan
Cara Mengutip
Abstrak
Dalam penelitian ini, studi dilakukan untuk memahami penggunaan aplikasi kesehatan dan kebugaran yang berkelanjutan: menggabungkan technology acceptance model (TAM) dengan investment model (IM). Penelitian ini bertujuan untuk mengidentifikasi dan menganalisis masing-masing variabel yaitu pengaruh kemudahan penggunaan aplikasi terhadap kegunaan, kepuasan, ukuran investasi, kualitas alternatif, komitmen, dan niat berkelanjutan. Penelitian dilakukan dengan menyebarkan kuesioner kepada 166 responden dan data diolah dengan menggunakan metode PLS-SEM. Hasil penelitiannya secara detail telah dipaparkan pada artikel ini.
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