https://journal.seb.co.id/ijebam <p style="text-align: justify;">We invite researchers, academics and practitioners to submit research results, internship reports, and business design manuscripts to the <strong>Indonesian Journal of Economics, Business, Accounting, and Management (IJEBAM).</strong></p> <p style="text-align: justify;"><strong>Indonesian Journal of Economics, Business, Accounting, and Management (IJEBAM) </strong>is an open peer-reviewed journal dedicated to the publication of research articles, internship reports, and business design articles of economic, business, accounting and management quality, but not implicitly limited. The peer-review process is applied and ethical consideration is in our best interest.</p> <p style="text-align: justify;">All publications in the <strong>Indonesian Journal of Economics, Business, Accounting, and Management (IJEBAM) </strong>are open access which allows articles to be freely available online without any subscription and free of charge. please <a href="https://journal.seb.co.id/ijebam/about/submissions" target="_blank" rel="noopener">click here to submit online.</a> The cost of publishing articles can be accessed by <a href="https://journal.seb.co.id/ijebam/editorialpolices#:~:text=limited%20to%20implicitly.-,Article%20Processing%20Charges,-Indonesian%20Journal%20of" target="_blank" rel="noopener">clicking here.</a></p> <p style="text-align: justify;">Acceptance of manuscripts has started from now on. We are waiting for your best manuscripts for quality publications. Thank you</p> PT SOLUSI EDUKASI BERDIKARI en-US Indonesian Journal of Economics, Business, Accounting, and Management (IJEBAM) 2988-0211 <p>https://creativecommons.org/licenses/by-sa/4.0/</p> https://journal.seb.co.id/ijebam/article/view/181 <p>AI-powered virtual try-on technology has emerged as an innovative solution to enhance online fashion shopping experiences. This study aims to examine consumer acceptance of virtual try-on technology by extending the Technology Acceptance Model (TAM) with perceived realism, perceived enjoyment, and trust. A quantitative approach was conducted using data from 500 respondents selected through purposive sampling. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 3.0. The results indicate that perceived realism significantly influences perceived usefulness and trust. Moreover, perceived enjoyment and perceived usefulness positively affect attitude toward virtual try-on, while attitude and trust significantly influence purchase intention. This study emphasizes the importance of realistic, enjoyable, and trustworthy AI-based shopping experiences in increasing consumer adoption of virtual try-on technology.</p> Dheti Septiana Ayu Fitri Rosianie Nurul Maghfirotul Jannah Copyright (c) 2026 Dheti Septiana, Ayu Fitri Rosianie, Nurul Maghfirotul Jannah https://creativecommons.org/licenses/by-sa/4.0 2026-08-18 2026-08-18 4 3 131 145 10.63901/ijebam.v4i3.181