Kata Kunci
sertifikasi halal
kesadaran halal
niat beli
Cara Mengutip
Abstrak
Penelitian ini bertujuan menilai pengaruh religiusitas intrinsik dan sertifikasi halal terhadap niat beli produk kosmetik pada generasi Z. Penelitian ini menggunakan metode kuantitatif, teknik pengambilan sampel purposive sampling, dan teknik analisis data dengan menggunakan structural equation modeling yang diolah dengan program AMOS. Hasil penelitian dari 240 responden yang merupakan konsumen produk kosmetik menunjukkan bahwa religiusitas intrinsik dan sertifikasi halal berpengaruh positif dan signifikan terhadap kesadaran halal, religiusitas intrinsik dan sertifikasi halal berpengaruh positif dan signifikan terhadap niat beli, kesadaran halal berpengaruh positif dan signifikan terhadap niat beli.
Referensi
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