Vol 2 No 4 (2024): April 2024

DOI: https://doi.org/10.63901/ijebam.v2i4

Diterbitkan: 28-04-2024

Artikel Penelitian

Marketing Optimization in Higher Education: Increasing Student Satisfaction through Social Media with Student and Lecturer Involvement

Sheila Belladiena

1-10
- PDF (English)
Abstrak View: 284, PDF (English) Download: 122 DOI : https://doi.org/10.63901/ijebam.v2i4.62
The Influence of Brand Awareness, Brand Image Recognition on Brand Loyalty with the Intervening Mediation of Brand Trust and Brand Love on Samsung Smartphone Products in Indonesia

Eka Ayu Safitri, Albari

11-30
- PDF (English)
Abstrak View: 1289, PDF (English) Download: 285 DOI : https://doi.org/10.63901/ijebam.v2i4.67
The Influence of Brand Image, Brand Loyalty and Word of Mouth (WOM) on Purchase Intention for Brand Somethinc

Nabila Wika Alya Fauzia, Albari

31-46
- PDF (English)
Abstrak View: 1127, PDF (English) Download: 216 DOI : https://doi.org/10.63901/ijebam.v2i4.68
Global Dynamics of Cryptocurrency Adoption: An Empirical Exploration of Fintech’s Influence on The Evolution of Digital Currencies

Saeed Angorani

47-64
- PDF (English)
Abstrak View: 525, PDF (English) Download: 124 DOI : https://doi.org/10.63901/ijebam.v2i4.69
The Influence of Digital Leadership, Affective Commitment on Employee Perfomance with The Intervening Mediation of Intrinsic Motivation on Yogyakarta Appropriate Technology Development Center

Damarsasi Tunggul Pudyastowo, Kusuma Chandra Kirana, Selamet Hartanto

65-76
- PDF (English)
Abstrak View: 297, PDF (English) Download: 78 DOI : https://doi.org/10.63901/ijebam.v2i4.76
Green Finance and Sustainable Development A Cross-Sectional Study of Financial Mechanisms Driving Environmental Responsibility

Saeed Angorani

77-91
- PDF (English)
Abstrak View: 1149, PDF (English) Download: 84 DOI : https://doi.org/10.63901/ijebam.v2i4.70
Examining the Effects of Higher Education Service Quality (HESQUAL) on Student Loyalty and Word-of-Mouth at an Indonesian Private University

Anisa Nur Litasari

92-108
- PDF (English)
Abstrak View: 457, PDF (English) Download: 130 DOI : https://doi.org/10.63901/ijebam.v2i4.63
The Influence of Learning Experience, Student Satisfaction and Loyalty on Word of Mouth and The Decision of Choosing a Private College

Muthia Fadila Puteri

123-132
- PDF (English)
Abstrak View: 300, PDF (English) Download: 50 DOI : https://doi.org/10.63901/ijebam.v2i4.71

Artikel Desain Bisnis

Business Design and Implementation: Feasibility Study of Almond Chic Fashion Business in Yogyakarta

Lathifatunnisa

109-122
- PDF (English)
Abstrak View: 125, PDF (English) Download: 31 DOI : https://doi.org/10.63901/ijebam.v2i4.75