Vol. 2 No. 6 (2024): August 2024

The Influence of Trust, Perceived Ease of Use, Perceived Usefulness, Perceived Enjoyment on Intention to Use TikTok Shop through Attitude Towards Using as Mediation

• PDF

Abstract View: 1957, PDF Download: 537 DOI : https://doi.org/10.63901/ijebam.v2i6.93

The Influence of Raffi Ahmad's Celebrity Endorsement on Purchase Intention Through Social Media with Brand Image as Mediator and Negative Publicity as Moderation

• PDF

Abstract View: 479, PDF Download: 168 DOI : https://doi.org/10.63901/ijebam.v2i6.94

Designing A Technological Business Model with A Strategic Entrepreneurship Approach in Public Organizations: A Survey of Tehran`s Municipality, Iran

• PDF

Abstract View: 167, PDF Download: 63 DOI : https://doi.org/10.63901/ijebam.v2i6.92

Digital Persona vs Real Person A Study on The Attractiveness of Human and Virtual Influencers in Social Media Advertising

• PDF

Abstract View: 1077, PDF Download: 204 DOI : https://doi.org/10.63901/ijebam.v2i6.99

The Effect of Perceived Service on Consumer Loyalty to Gojek Online Transportation

• PDF

Abstract View: 423, PDF Download: 189 DOI : https://doi.org/10.63901/ijebam.v2i6.98

Strategies for Improving Digital Literacy Through The Use of Digital Technology by Small and Medium Enterprises Assisted by The Cooperative and SME Service Office of Yogyakarta Special Region

• PDF

Abstract View: 532, PDF Download: 171 DOI : https://doi.org/10.63901/ijebam.v2i6.91

Digital Literacy Analysis to Support Digital Transformation in an Effort to Increase User Interest in The Sibakul Application in Cooperatives Assisted by The Yogyakarta Cooperatives and SMEs Office

• PDF

Abstract View: 291, PDF Download: 130 DOI : https://doi.org/10.63901/ijebam.v2i6.90

Phoenix Badminton Academy Badminton Training Services

• PDF

Abstract View: 394, PDF Download: 82 DOI : https://doi.org/10.63901/ijebam.v2i6.96