Vol. 2 No. 6 (2024): August 2024

The Influence of Trust, Perceived Ease of Use, Perceived Usefulness, Perceived Enjoyment on Intention to Use TikTok Shop through Attitude Towards Using as Mediation

• PDF

Abstract View: 1767, PDF Download: 375 DOI : https://doi.org/10.63901/ijebam.v2i6.93

The Influence of Raffi Ahmad's Celebrity Endorsement on Purchase Intention Through Social Media with Brand Image as Mediator and Negative Publicity as Moderation

• PDF

Abstract View: 431, PDF Download: 92 DOI : https://doi.org/10.63901/ijebam.v2i6.94

Designing A Technological Business Model with A Strategic Entrepreneurship Approach in Public Organizations: A Survey of Tehran`s Municipality, Iran

• PDF

Abstract View: 140, PDF Download: 39 DOI : https://doi.org/10.63901/ijebam.v2i6.92

Digital Persona vs Real Person A Study on The Attractiveness of Human and Virtual Influencers in Social Media Advertising

• PDF

Abstract View: 939, PDF Download: 141 DOI : https://doi.org/10.63901/ijebam.v2i6.99

The Effect of Perceived Service on Consumer Loyalty to Gojek Online Transportation

• PDF

Abstract View: 369, PDF Download: 154 DOI : https://doi.org/10.63901/ijebam.v2i6.98

Strategies for Improving Digital Literacy Through The Use of Digital Technology by Small and Medium Enterprises Assisted by The Cooperative and SME Service Office of Yogyakarta Special Region

• PDF

Abstract View: 455, PDF Download: 126 DOI : https://doi.org/10.63901/ijebam.v2i6.91

Digital Literacy Analysis to Support Digital Transformation in an Effort to Increase User Interest in The Sibakul Application in Cooperatives Assisted by The Yogyakarta Cooperatives and SMEs Office

• PDF

Abstract View: 250, PDF Download: 56 DOI : https://doi.org/10.63901/ijebam.v2i6.90

Phoenix Badminton Academy Badminton Training Services

• PDF

Abstract View: 356, PDF Download: 49 DOI : https://doi.org/10.63901/ijebam.v2i6.96