Vol. 2 No. 4 (2024): April 2024

DOI: https://doi.org/10.63901/ijebam.v2i4

Published: 28-04-2024

Research Articles

Marketing Optimization in Higher Education: Increasing Student Satisfaction through Social Media with Student and Lecturer Involvement

Sheila Belladiena

1-10
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Abstract View: 291, PDF Download: 129 DOI : https://doi.org/10.63901/ijebam.v2i4.62
The Influence of Brand Awareness, Brand Image Recognition on Brand Loyalty with the Intervening Mediation of Brand Trust and Brand Love on Samsung Smartphone Products in Indonesia

Eka Ayu Safitri, Albari

11-30
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Abstract View: 1309, PDF Download: 299 DOI : https://doi.org/10.63901/ijebam.v2i4.67
The Influence of Brand Image, Brand Loyalty and Word of Mouth (WOM) on Purchase Intention for Brand Somethinc

Nabila Wika Alya Fauzia, Albari

31-46
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Abstract View: 1144, PDF Download: 228 DOI : https://doi.org/10.63901/ijebam.v2i4.68
Global Dynamics of Cryptocurrency Adoption: An Empirical Exploration of Fintech’s Influence on The Evolution of Digital Currencies

Saeed Angorani

47-64
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Abstract View: 532, PDF Download: 129 DOI : https://doi.org/10.63901/ijebam.v2i4.69
The Influence of Digital Leadership, Affective Commitment on Employee Perfomance with The Intervening Mediation of Intrinsic Motivation on Yogyakarta Appropriate Technology Development Center

Damarsasi Tunggul Pudyastowo, Kusuma Chandra Kirana, Selamet Hartanto

65-76
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Abstract View: 304, PDF Download: 82 DOI : https://doi.org/10.63901/ijebam.v2i4.76
Green Finance and Sustainable Development A Cross-Sectional Study of Financial Mechanisms Driving Environmental Responsibility

Saeed Angorani

77-91
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Abstract View: 1160, PDF Download: 88 DOI : https://doi.org/10.63901/ijebam.v2i4.70
Examining the Effects of Higher Education Service Quality (HESQUAL) on Student Loyalty and Word-of-Mouth at an Indonesian Private University

Anisa Nur Litasari

92-108
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Abstract View: 462, PDF Download: 138 DOI : https://doi.org/10.63901/ijebam.v2i4.63
The Influence of Learning Experience, Student Satisfaction and Loyalty on Word of Mouth and The Decision of Choosing a Private College

Muthia Fadila Puteri

123-132
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Abstract View: 307, PDF Download: 62 DOI : https://doi.org/10.63901/ijebam.v2i4.71

Business Design Articles

Business Design and Implementation: Feasibility Study of Almond Chic Fashion Business in Yogyakarta

Lathifatunnisa

109-122
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Abstract View: 128, PDF Download: 35 DOI : https://doi.org/10.63901/ijebam.v2i4.75