Keywords
consumer satisfaction
social identification
perceived value
How to Cite
Abstract
The rise of technology and the digital era has made the internet a crucial part of life, transforming it into a powerful marketing tool, known as e-marketing. E marketing broadens market reach, strengthens consumer relationships, and enhances satisfaction. Companies use it to efficiently share product information and expand their reach. This study explores the relationships between social media marketing, social identification, perceived value, and satisfaction within Dr. Marteen's marketing strategies, aiming to provide insights into social media marketing’s impact and offer practical recommendations for improving fashion industry marketing strategies.
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