Vol. 2 No. 6 (2024): August 2024

DOI: https://doi.org/10.63901/ijebam.v2i6

Published: 08-08-2024

Research Articles

The Influence of Trust, Perceived Ease of Use, Perceived Usefulness, Perceived Enjoyment on Intention to Use TikTok Shop through Attitude Towards Using as Mediation

Dandi, Erlita Ridanasti

1-15
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Abstract View: 2349, PDF Download: 931 DOI : https://doi.org/10.63901/ijebam.v2i6.93
The Influence of Raffi Ahmad's Celebrity Endorsement on Purchase Intention Through Social Media with Brand Image as Mediator and Negative Publicity as Moderation

Muhammad Isnaini Fauzan Zuhri, Erlita Ridanasti

16-30
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Abstract View: 600, PDF Download: 438 DOI : https://doi.org/10.63901/ijebam.v2i6.94
Designing A Technological Business Model with A Strategic Entrepreneurship Approach in Public Organizations: A Survey of Tehran`s Municipality, Iran

Zahra Cheghaghasemi, Sepideh Kazemi

50-64
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Abstract View: 212, PDF Download: 207 DOI : https://doi.org/10.63901/ijebam.v2i6.92
The Influence of Ewom on The Shopee Application on Intention to Purchase Make Over Products

Naufal Moh Shiddiq, Anas Hidayat

65-79
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Abstract View: 335, pdf Download: 26 DOI : https://doi.org/10.63901/ijebam.v2i6.95
Digital Persona vs Real Person A Study on The Attractiveness of Human and Virtual Influencers in Social Media Advertising

Reynaldi Dwi Junianta, Masyithoh Annisaush Sholihah, Binarin Tirto Andika, Dwi Martutiningrum, Muhammad Saddam Sofyandi

87-100
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Abstract View: 1286, PDF Download: 428 DOI : https://doi.org/10.63901/ijebam.v2i6.99
The Effect of Perceived Service on Consumer Loyalty to Gojek Online Transportation

Alysha Fitra Farahdhiya

101-115
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Abstract View: 983, PDF Download: 362 DOI : https://doi.org/10.63901/ijebam.v2i6.98

Internship Articles

Strategies for Improving Digital Literacy Through The Use of Digital Technology by Small and Medium Enterprises Assisted by The Cooperative and SME Service Office of Yogyakarta Special Region

Dinda Artya Hamidah

31-39
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Abstract View: 610, PDF Download: 330 DOI : https://doi.org/10.63901/ijebam.v2i6.91
Digital Literacy Analysis to Support Digital Transformation in an Effort to Increase User Interest in The Sibakul Application in Cooperatives Assisted by The Yogyakarta Cooperatives and SMEs Office

Muhammad Whisnu Ade Mulia

40-49
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Abstract View: 349, PDF Download: 250 DOI : https://doi.org/10.63901/ijebam.v2i6.90

Business Design Articles

Phoenix Badminton Academy Badminton Training Services

Axioma Peano, Anas Hidayat

80-86
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Abstract View: 471, PDF Download: 213 DOI : https://doi.org/10.63901/ijebam.v2i6.96