Vol. 2 No. 6 (2024): August 2024

The Influence of Trust, Perceived Ease of Use, Perceived Usefulness, Perceived Enjoyment on Intention to Use TikTok Shop through Attitude Towards Using as Mediation

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Abstract View: 1757, PDF Download: 370 DOI : https://doi.org/10.63901/ijebam.v2i6.93

The Influence of Raffi Ahmad's Celebrity Endorsement on Purchase Intention Through Social Media with Brand Image as Mediator and Negative Publicity as Moderation

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Abstract View: 424, PDF Download: 86 DOI : https://doi.org/10.63901/ijebam.v2i6.94

Designing A Technological Business Model with A Strategic Entrepreneurship Approach in Public Organizations: A Survey of Tehran`s Municipality, Iran

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Abstract View: 137, PDF Download: 38 DOI : https://doi.org/10.63901/ijebam.v2i6.92

Digital Persona vs Real Person A Study on The Attractiveness of Human and Virtual Influencers in Social Media Advertising

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Abstract View: 932, PDF Download: 136 DOI : https://doi.org/10.63901/ijebam.v2i6.99

The Effect of Perceived Service on Consumer Loyalty to Gojek Online Transportation

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Abstract View: 358, PDF Download: 145 DOI : https://doi.org/10.63901/ijebam.v2i6.98

Strategies for Improving Digital Literacy Through The Use of Digital Technology by Small and Medium Enterprises Assisted by The Cooperative and SME Service Office of Yogyakarta Special Region

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Abstract View: 447, PDF Download: 120 DOI : https://doi.org/10.63901/ijebam.v2i6.91

Digital Literacy Analysis to Support Digital Transformation in an Effort to Increase User Interest in The Sibakul Application in Cooperatives Assisted by The Yogyakarta Cooperatives and SMEs Office

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Abstract View: 248, PDF Download: 55 DOI : https://doi.org/10.63901/ijebam.v2i6.90

Phoenix Badminton Academy Badminton Training Services

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Abstract View: 347, PDF Download: 47 DOI : https://doi.org/10.63901/ijebam.v2i6.96