Indonesian Journal of Economics, Business, Accounting, and Management (IJEBAM)

The Influence of Experiential Marketing and Islamic Branding on Word of Mouth and The Decision of Choosing a Private College

Daisy Aulia Fitri — 2025-02-19

This research aims to test and analyze the influence of experiential marketing and Islamic branding on word of mouth and the decision to choose a private university. The research approach used in this study is quantitative. This study's collection technique was distributing questionnaires online via google forms to 200 respondents. The method used in this study is PLS-SEM using SmartPLS software. The results of this research are experiential marketing has a positive and significant effect on college decisions, islamic branding has a positive and significant effect on experiential marketing, experiential marketing has a positive and significant effect on word of mouth, islamic branding has a positive and significant effect on word of mouth, islamic branding has a positive and significant effect on college decisions, word of mouth has a positive and significant effect on college decisions, the role of word of mouth can be a mediator in the relationship between experiential marketing and college decisions and word of mouth can be a mediator in the relationship between islamic branding and college decisions.

Economic Perspective of Improving Energy Management and Supporting The Achievement of SDG 7: Affordable and Clean Energy

Puspita Nurlilasari — 2025-02-12

The oil and gas industry has long been a significant contributor to global greenhouse gas emissions, with flaring and methane emissions from production processes being major concerns. However, in recent years, there has been increasing pressure from governments, environmental organizations, and stakeholders to reduce or eliminate flaring, while capturing and storing carbon dioxide (CO₂) emissions. This article reviews recent technological advancements, strategies, and efforts undertaken by global oil and gas companies to achieve zero flaring and implement effective carbon capture and storage (CCS) solutions. Despite progress, challenges related to scale, cost, and infrastructure development remain significant barriers to the large-scale implementation of these technologies. This review highlights key case studies, technological innovations, and policy frameworks driving these efforts, while offering a future perspective on achieving a carbon-neutral oil and gas sector from an economic viewpoint.

Business Plan and its Implementation on Bakery Business: A Case Study of Laziza Bakery

Muhammad Ahnaf Zalfa Rahmat — 2025-02-22

This research evaluates Laziza Bakery's performance compared to its initial business plan, with a focus on operational efficiency, market positioning, and strategic adaptation in Kebumen, Central Java, during January-June 2024. The analysis covered various aspects of the business, including financial performance, workflows, customer engagement, and market response. The results highlighted notable revenue growth, with an index of 198, and a growth rate of 8% in June 2024. Key successes included product innovation, effective customer relationship management, and improved workflow processes. The bakery's digital transformation also proved successful, with online engagement exceeding expectations by 25%. Customer satisfaction remained high (above 4,5 out of 5), while operational efficiency increased by 15%. Laziza Bakery achieved growth by diversifying its product offerings by 30% and increasing revenue by 25%. In conclusion, the bakery has established a sustainable growth model, driven by a broad product range, efficient distribution, and a robust digital presence.