Indonesian Journal of Economics, Business, Accounting, and Management (IJEBAM)

Exploring The Impact of Digital Financial Literacy on Financial Decisions Among Yogyakarta Millennials

Wilhelmus Taek — 2024-11-23

This study investigates the influence of education, age, and income on the digital financial literacy of millennials residing in Yogyakarta, as well as the relationship between digital financial literacy and financial behaviors such as shopping, and investing. Employing a quantitative research approach, data were collected through a survey of 150 millennial respondents. The findings indicate that socioeconomic factors namely age, education, and income do not significantly impact digital financial literacy. However, the results highlight a strong association between digital financial literacy and millennials' financial behaviors, with substantial influence observed on shopping, and investment decisions. These findings suggest that while socioeconomic characteristics play a limited role in determining digital financial literacy, such literacy remains essential in guiding millennials' financial choices. Ultimately, this study emphasizes the critical role of digital financial literacy in shaping financial behavior, irrespective of the socioeconomic background of millennials.

The Effect of Brand Image and Product Quality on Purchase Decision Through Purchase Intention at The Investment Gallery of Universitas Sarjanawiyata Tamansiswa

Lusia Tria Hatmanti Hutami — 2024-10-28

Investing is an important activity to achieve financial stability and personal economic growth. The investment gallery is an investment option that is increasingly popular among the public. This research aims to investigate people's perceptions and views on investing and the factors that influence it. The research method used is survey and quantitative data analysis. Samples were taken from various levels of society using a questionnaire as a data collection instrument. This research aims to analyze the influence of brand image and product quality on purchase decisions through purchase intention at the investment gallery at Universitas Sarjanawiyata Tamansiswa. This research provides an important contribution to the development of marketing strategies investment gallery in the academic environment.

The Influence of Celebrity Influencers and Brand Credibility on Consumer Purchase Intentions for The Brand: The Mediating Role of Attitudes Toward The Brand and Attitudes Toward Brand Credibility in The Case of Nadiraa Hijab

Bunga Rizqa Putri Laksono — 2024-10-22

This study examines the influence of celebrity influencers and brand credibility on consumer purchase intentions for the Nadiraa Hijab brand in Yogyakarta. The sample consisted of 380 female respondents aged 17-50 years who were seeking product information on social media. Data was collected through an online survey using a google form questionnaire. Data analysis was carried out using SmartPLS which includes classical assumption testing, instrument testing and hypothesis testing. The results of the study indicate that celebrity influencers and brand credibility have a direct impact on consumer purchase intentions and brand attitudes. Additionally, there is an indirect effect through brand attitude and brand credibility, which, although not direct, still contribute to consumer purchasing decisions.

Analysis of The Effect of Liquidity, Leverage, and Size on Roa (Case Study of Telecommunication Companies Listed on The IDX for The 2017-2021 Period)

Nur Kamilah — 2024-10-11

Analysis of the influence of liquidity, leverage, and size on return on assets (case study of Tbk Telecommunication Company 2017-2021) listed on the Indonesia Stock Exchange. Aims to answer the problem regarding the influence of liquidity, leverage and size on return on assets (case study of a telecommunications company). In this research the method used is a quantitative approach. The results of the research show that the variable current ratio (X₁) has a significant influence on return on assets (Y). Then the cash ratio (X₁) variable does not have a significant effect on return on assets (Y). Variable debt to equity ratio (X₂) has a significant influence on return on assets (Y). And the size variable (X₃) does not have a significant effect on return on assets (Y). And from the results of the f test it is proven that the current ratio, cash ratio, debt to equity, size have a simultaneous effect on return on assets (Y).

The Digital Marketing Strategies of PT Bisa Artifisial Indonesia

Abdul Hardia Amin — 2024-10-27

This internship report examines how digital marketing strategies impact the sales of frozen food products at Bisa Kitchen, which is part of the PT Bisa Artifisial Indonesia project. The results show effectiveness in utilizing social media platforms such as Instagram and TikTok and email marketing to increase brand awareness and customer engagement. However, the problems found include algorithm changes, limited resources, and competitive market competition. The strategic management implemented optimizes digital marketing efforts, expands customer relationships, and expands market reach. This strategy also ensures that Frozen Food Bisa Kitchen will continue to grow.

The Use of Online Delivery Order for Import Activities at PT Mitra Dua Mandiri Logistic

Ghaza Tri Adhila — 2024-10-11

The online delivery order system was designed to speed up the process of issuing delivery orders, improve services in Indonesia, and reduce costs. However, several challenges still exist in practice. This study aims to assess how online delivery orders impact the import activities of goods at PT Mitra Dua Mandiri Logistic. Using a quantitative approach, the research involved surveys (questionnaires) and interviews. For analysis, simple linear regression and T-tests were conducted, along with descriptive and inferential techniques. The study included 60 respondents, equally divided into 30 employees and 30 consumers who met specific criteria. The findings indicate that online delivery orders have a positive effect on import activities at PT Mitra Dua Mandiri Logistic. Specifically, the aspects of smooth flow, logistics costs, and service quality each contribute positively to these import activities.

Implementation of Quality Control in the Trucking Division of PT Mitra Dua Mandiri Logistic

Hilmy Ar Razy — 2024-10-11

Import export trade plays an important role in the development of the world economy, including Indonesia. The presence of the Customs Service Management Company (PPJK) is to connecting customs and excise and consumers which can facilitate the process of import export trade traffic. One of the important processes in shipping goods is the trucking system which is useful for making deliveries with a fleet provided by PT Mitra Dua Mandiri Logistic. Trucking is important in the company because it plays an important role and is directly related to consumers. The existence of a quality control process in the trucking system can help the company to continue to maintain good trucking operations. This study aims to determine the trucking system in facilitating the shipping process of PT Mitra Dua Mandiri Logistic. This study uses a qualitative method with sources of literature studies, documentation, observation, and interviews. The results of this study prove that the trucking work system at PT Mitra Dua Mandiri Logistic has been running well, but there are still obstacles in operational activities.

Talent Mapping Process in Improving Employee Performance at PT Sinergi Visi Utama

Daniswara Alif Anargya Nugroho — 2024-10-05

PT Sinergi Visi Utama does not yet have a mature and structured talent mapping system or process. Talent mapping is an important early stage in determining the success of the human resource development process in talent management. Through talent mapping, companies can identify, evaluate, and select individuals to be placed in positions that match their respective skills and potential. This research uses a qualitative approach because it focuses on the talent mapping process at PT Sinergi Visi Utama. Currently, the company only implements employee development through formal education, such as sending employees to S2 and S3 levels, without a more in-depth overall strategy. Providing further education has proven to have a positive impact on employee motivation, innovation, and overall performance. Therefore, a more systematic and planned implementation of talent mapping is needed to identify and develop employee potential optimally.

The Effect of Workload and Performance Evaluation on Employee Performance at PT Sinergi Visi Utama

Pramesty Sulistyoning Putri — 2024-10-05

High workload is one of the problems affecting employees of PT Sinergi Visi Utama. Employees are expected to complete tasks or responsibilities within a limited time, which negatively affects the physical and mental well-being of employees. The research was conducted using qualitative methods. The high workload at PT Sinergi Visi Utama in the past six months has had a significant impact on employees' physical and mental health, often forcing them to work overtime or take work home. Employees are often forced to work overtime four times a week or take work home. The evaluation process at PT Sinergi Visi Utama involves various aspects such as punctuality, work quality, soft skills, teamwork, and employee adaptability. The conclusion is that the high workload over the past six months has affected employees' physical and mental health. PT Sinergi Visi Utama balances high workload management with a focus on employee development and cooperation with external partners and structured performance evaluation.