Indonesian Journal of Economics, Business, Accounting, and Management (IJEBAM) http://journal.seb.co.id/ijebam <p style="text-align: justify;">We invite researchers, academics and practitioners to submit research results, internship reports, and business design manuscripts to the <strong>Indonesian Journal of Economics, Business, Accounting, and Management (IJEBAM).</strong></p> <p style="text-align: justify;"><strong>Indonesian Journal of Economics, Business, Accounting, and Management (IJEBAM) </strong>is an open peer-reviewed journal dedicated to the publication of research articles, internship reports, and business design articles of economic, business, accounting and management quality, but not implicitly limited. The peer-review process is applied and ethical consideration is in our best interest.</p> <p style="text-align: justify;">All publications in the <strong>Indonesian Journal of Economics, Business, Accounting, and Management (IJEBAM) </strong>are open access which allows articles to be freely available online without any subscription and free of charge. please <a href="https://journal.seb.co.id/ijebam/about/submissions" target="_blank" rel="noopener">click here to submit online.</a> The cost of publishing articles can be accessed by <a href="https://journal.seb.co.id/ijebam/editorialpolices#:~:text=limited%20to%20implicitly.-,Article%20Processing%20Charges,-Indonesian%20Journal%20of" target="_blank" rel="noopener">clicking here.</a></p> <p style="text-align: justify;">Acceptance of manuscripts has started from now on. We are waiting for your best manuscripts for quality publications. Thank you</p> PT SOLUSI EDUKASI BERDIKARI en-US Indonesian Journal of Economics, Business, Accounting, and Management (IJEBAM) 2988-0211 <p>https://creativecommons.org/licenses/by-sa/4.0/</p> Analysis of Consumer Profiles and Factors Affecting the Intention to Shop Online During the COVID-19 Pandemic Using the Technology Acceptance Model http://journal.seb.co.id/ijebam/article/view/164 <p>The Covid 19 pandemic has significantly transformed consumer shopping behavior by limiting face-to-face interactions. This study examines the effects of perceived ease of use, perceived usefulness, perceived enjoyment, perceived compatibility, and perceived social pressure on online shopping intentions during the pandemic while also profiling consumers who increased their online shopping activity. A total of 300 respondents in Yogyakarta who shopped online during Covid 19 were surveyed using purposive sampling. A quantitative approach was applied with primary data collected through structured questionnaires. Data were analyzed using descriptive statistics, factor analysis, and multiple linear regression in SPSS. Results show that all five factors, ease of use, usefulness, enjoyment, compatibility, and social pressure, positively and significantly influence online shopping intentions. The findings offer practical insights for e commerce strategies and consumer engagement during crisis periods.</p> Fida Ghazy Istikomah Copyright (c) 2025 Fida Ghazy Istikomah https://creativecommons.org/licenses/by-sa/4.0 2025-11-27 2025-11-27 3 8 01 17 10.63901/ijebam.v3i8.164