Indonesian Journal of Economics, Business, Accounting, and Management (IJEBAM)

Analysis of Green Buying Behavior Among Young Iphone Users in Yogyakarta

Tengger Pinandhito — 2025-10-30

This study aims to examine the variables of interpersonal influence and environmental knowledge mediated by environmental attitudes that can influence green purchasing behavior in young consumers who use iPhones in the Special Region of Yogyakarta with a sample of 156 respondents. The analysis technique used in this study is structural equation modeling (SEM) analysis processed with IBM SPSS AMOS 24 and data collection using purposive sampling technique. The results of this study indicate a positive influence of interpersonal influence and environmental knowledge on environmental attitudes and green purchasing behavior, and also a positive influence of attitudes towards the environment on green purchasing behavior in young consumers who use iPhones in Yogyakarta.

The Analysis of the Influence of Corporate Board Size and Financial Performance on Stock Return Volatility with Growth Opportunity as an Intervening Variable on the Threat of the Indonesian Energy Crisis

Viki Yuni Astuti — 2025-11-22

The energy crisis in Indonesia has led to fluctuations in energy sector stock prices, creating uncertainty for investors. This study aims to analyze the effect of corporate board size and financial performance on stock return volatility, with growth opportunity as an intervening variable. The research employs a quantitative method using path analysis and secondary data from 14 energy sector companies listed on the Indonesia Stock Exchange during the 2018–2022 period. The results show that board size has no direct effect on stock return volatility but has an indirect effect through growth opportunity. Financial performance positively influences stock return volatility. Overall, growth opportunity is proven to partially mediate the relationship between board size and financial performance on stock return volatility.

Analysis of the Influence of Environmental Factors on Green Trust, Green Satisfaction, and Green Perceived Quality among Wardah Cosmetic Consumers in the Special Region of Yogyakarta

Shafa Fauzan — 2025-11-22

This study aims to examine the effect of the environment on green trust, green satisfaction, green perceived quality on Wardah cosmetics consumers in the Special Region of Yogyakarta. In this study, the population used is both men and women in the Special Region of Yogyakarta who will or have used Wardah cosmetic products. The number of samples is 180 respondents with criteria aged 17-60 years. The analysis technique used in this study uses Structural Equation Modeling (SEM) which is processed with AMOS 22 and data collection using a purposive sampling technique. The results of this study indicate a positive influence from the influence of environmental friendliness on green trust, green satisfaction, and green perceived quality. In addition, this study also shows the positive influence of green satisfaction and green perceived quality on green trust.

The Influence of Brand Publications on Perceived Creativity, Positive Emotions, and Affective Commitment toward Interaction Intention on Instagram: Evidence from Students at a Private University in Indonesia

Dinda Mahmudah Rahmayanti — 2025-11-27

This study examines the influence of brand publications on perceived creativity and positive emotions through Instagram, and how these factors drive followers’ affective commitment and interaction intentions. A non-probability purposive sampling technique was employed, targeting active students at a private university in Yogyakarta who follow Uniqlo Indonesia’s official Instagram account. Data were collected through an online questionnaire, yielding 229 valid responses and 42 pre-test responses. Structural Equation Modeling (SEM) with AMOS was used for data analysis. The results indicate that perceived creativity positively and significantly influences positive emotions and affective commitment. Furthermore, positive emotions significantly affect affective commitment and interaction intention, while affective commitment also demonstrates a significant positive effect on interaction intention.

The Influence of Social Media Marketing Activities on the Satisfaction of Members of the Entrepreneurs Online Community in Yogyakarta

Natasya Budi Ayu Satriadita — 2025-11-27

The Internet is increasingly utilized not only as an information source but also as a marketing platform, particularly through social media. In line with this trend, many firms and digital communities leverage social media to enhance engagement and promotional activities. This study investigates the influence of Social Media Marketing Activities (SMMA) on member satisfaction within an online entrepreneurial community in Yogyakarta, Indonesia. Primary data were collected via an online questionnaire distributed through Google Forms to 200 respondents, selected using purposive non-probability sampling. Data were analyzed using descriptive statistics and Structural Equation Modeling (SEM) with AMOS version 22. The results indicate that SMMA positively affects social identification, perceived value, and satisfaction. Additionally, social identification significantly enhances perceived value and satisfaction, while perceived value also positively contributes to satisfaction.