http://journal.seb.co.id/ijebam <p style="text-align: justify;">We invite researchers, academics and practitioners to submit research results, internship reports, and business design manuscripts to the <strong>Indonesian Journal of Economics, Business, Accounting, and Management (IJEBAM).</strong></p> <p style="text-align: justify;"><strong>Indonesian Journal of Economics, Business, Accounting, and Management (IJEBAM) </strong>is an open peer-reviewed journal dedicated to the publication of research articles, internship reports, and business design articles of economic, business, accounting and management quality, but not implicitly limited. The peer-review process is applied and ethical consideration is in our best interest.</p> <p style="text-align: justify;">All publications in the <strong>Indonesian Journal of Economics, Business, Accounting, and Management (IJEBAM) </strong>are open access which allows articles to be freely available online without any subscription and free of charge. please <a href="https://journal.seb.co.id/ijebam/about/submissions" target="_blank" rel="noopener">click here to submit online.</a> The cost of publishing articles can be accessed by <a href="https://journal.seb.co.id/ijebam/editorialpolices#:~:text=limited%20to%20implicitly.-,Article%20Processing%20Charges,-Indonesian%20Journal%20of" target="_blank" rel="noopener">clicking here.</a></p> <p style="text-align: justify;">Acceptance of manuscripts has started from now on. We are waiting for your best manuscripts for quality publications. Thank you</p> PT SOLUSI EDUKASI BERDIKARI en-US Indonesian Journal of Economics, Business, Accounting, and Management (IJEBAM) 2988-0211 <p>https://creativecommons.org/licenses/by-sa/4.0/</p> http://journal.seb.co.id/ijebam/article/view/181 <p>AI-powered virtual try-on technology has emerged as an innovative solution to enhance online fashion shopping experiences. This study aims to examine consumer acceptance of virtual try-on technology by extending the Technology Acceptance Model (TAM) with perceived realism, perceived enjoyment, and trust. A quantitative approach was conducted using data from 500 respondents selected through purposive sampling. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 3.0. The results indicate that perceived realism significantly influences perceived usefulness and trust. Moreover, perceived enjoyment and perceived usefulness positively affect attitude toward virtual try-on, while attitude and trust significantly influence purchase intention. This study emphasizes the importance of realistic, enjoyable, and trustworthy AI-based shopping experiences in increasing consumer adoption of virtual try-on technology.</p> Dheti Septiana Ayu Fitri Rosianie Nurul Maghfirotul Jannah Copyright (c) 2026 Dheti Septiana, Ayu Fitri Rosianie, Nurul Maghfirotul Jannah https://creativecommons.org/licenses/by-sa/4.0 2026-08-18 2026-08-18 4 3 131 145 10.63901/ijebam.v4i3.181 http://journal.seb.co.id/ijebam/article/view/186 <p>This study examines the role of Industry 4.0 Big Data Analytics (BDA) in promoting corporate sustainability among SMEs, particularly in emerging markets. Using the PRISMA 2020 framework, this systematic literature review analyzes the effects of Big Data (BD) on business and economic outcomes and its contribution to sustainability in Industry 4.0-enabled SMEs, especially in manufacturing. The findings indicate that BD adoption improves operational efficiency and revenue generation while supporting quality control, predictive maintenance, and manufacturing process optimization. These findings provide an integrated perspective on BD’s contribution to SME sustainability and offer practical insights for managers and policymakers in developing effective technology adoption strategies.</p> Raghib Abid Md. Rokon Mia Copyright (c) 2026 Raghib Abid, Md. Rokon Mia https://creativecommons.org/licenses/by-sa/4.0 2026-09-26 2026-09-26 4 3 146 165 10.63901/ijebam.v4i3.186