WIDHI, D. N. Exploring the Antecedents of Purchase Intention in Social Commerce: Evidence from Short Video Content, Brand Authenticity, and Consumer Trust. Indonesian Journal of Economics, Business, Accounting, and Management (IJEBAM), [S. l.], v. 4, n. 3, p. 166–179, 2026. DOI: 10.63901/ijebam.v4i3.183. Disponível em: https://journal.seb.co.id/ijebam/article/view/183. Acesso em: 29 oct. 2026.