[1]
Junianta, R.D., Sholihah, M.A., Andika, B.T., Martutiningrum, D. and Sofyandi, M.S. 2024. Digital Persona vs Real Person: A Study on The Attractiveness of Human and Virtual Influencers in Social Media Advertising. Indonesian Journal of Economics, Business, Accounting, and Management (IJEBAM). 2, 6 (Sep. 2024), 87–100. DOI:https://doi.org/10.63901/ijebam.v2i6.99.