Mahalayati, Intan, and Arif Hartono. 2026. “Analysis of Ease of Use As a Moderating Variable in Factors Influencing Behavioral Intention to Use Green Product Innovation”. Indonesian Journal of Economics, Business, Accounting, and Management (IJEBAM) 4 (1):29-44. https://doi.org/10.63901/ijebam.v4i1.174.