ZUHRI, M. I. F.; RIDANASTI, E. The Influence of Raffi Ahmad’s Celebrity Endorsement on Purchase Intention Through Social Media with Brand Image as Mediator and Negative Publicity as Moderation. Indonesian Journal of Economics, Business, Accounting, and Management (IJEBAM), [S. l.], v. 2, n. 6, p. 16–30, 2024. DOI: 10.63901/ijebam.v2i6.94. Disponível em: http://journal.seb.co.id/ijebam/article/view/94. Acesso em: 2 aug. 2025.