Fitri, D.A. 2025. The Influence of Experiential Marketing and Islamic Branding on Word of Mouth and The Decision of Choosing a Private College . Indonesian Journal of Economics, Business, Accounting, and Management (IJEBAM). 3, 3 (Feb. 2025), 14–29. DOI:https://doi.org/10.63901/ijebam.v3i3.124.